Pasaribu1, Youmil Abrian2
1,2Tourism Department, Faculty of Tourism and Hospitality, Universitas Negeri Padang
Jalan Prof. Dr. Hamka Air Tawar Padang, Sumatera Barat pasaribuary@gmail.com
Devi Anggriani
Tourism Department, Faculty of Tourism and Hospitality, Universitas Negeri Padang
Jalan Prof. Dr. Hamka Air Tawar Padang, Sumatera Barat
ABSTRACT
This research is based on the existence of several problems related to physical evidences in Savali The Boutique Hotel in Padang, namely: 1) There is a review of guests who like the physical evidence provided by Savali The Boutique Hotel, 2) There is a guest review complaining physical evidence which are provided by Savali The Boutique Hotel, 3) There is a decrease in the number of guests staying at Savali The Boutique Hotel Padang. The purpose of this study was to analyze the influence of physical evidence consisting of exterior facilities, interior facilities, and physical communication to stay decisions consisting of identification indicators of problems / needs, information search, alternative evaluation, stay decisions, and post-stay behavior.
This research is an associative causal research with quantitative data. Technique of collecting data is done by using questionnaire method or questionnaire arranged with likert scale. The population of this study are all guests who have made a purchase or use the services of Savali The Boutique Hotel with conditional samples that have made purchases or use services more than 1 time and has entered adult age as many as 80 respondents. Technique of data analysis in this research use correlation test of moment product and coefficient of determination and simple linear regression test with program of SPSS 16.00
Based on the results of the study, it was found that physical evidence had a positive and significant effect on the decision of stay with low correlation category, with a large percentage of physical evidence effect on the decision of stay of 14.6% and 85.4% other influenced by other variables not examined in the study this.
KEYWORDS: physical evidence, decision to stay, boutique hotel