Rina Rifqie Mariana, Nunung Nurjanah, Issutarti Department of Industrial Technology, Universitas Negeri Malang Jl. Semarang No 5, Malang, 65145, Indonesia
rina.rifqie.ft@um.ac.id, nunung.nurjanah.ft@um.ac.id, issutarti@um.ac.id
*corresponding author
ABSTRACT
This research aimed to identify the profile of street food vendors and the effort of the government of Malang city, Indonesia in empowering the street vendors to support Malang city as a UNESCO creative city of gastronomy. Data were collected through observation, interview, and documentation. The results showed that in 57 villages of Malang city identified, 9314 street vendors sell 71 kinds of food. The food vendors are dominated by 24-35-year-old married males with low education. The high number of vendors and the various types of food sold certainly have bright prospects. However, the creativity of product creation, aesthetic, and quality remains very low. Malang government has been handling this informal sector intensively since 2014 by relocating the street food vendors to the designated area. There are currently nine street food centers; three of them are handled and guided by the local government.
KEYWORDS: local food, street food vendors, creative city, gastronomy, tourism