Irma Russanti1, Yulistiana2
Department of Home Economic
Universitas Negeri Surabaya, Surabaya, Indonesia
1irmarussanti@unesa.ac.id, 2yulistiana@unesa.ac.id
ABSTRACT
The trend of hijab always develops every year to motivate hijab industry in creating innovative hijab designs. This research purposes at developing modern hijab based on consumer needs. This research uses descriptive analysis of percentages obtained from questionnaires addressed to 100 female respondents aged 18-40 years old with accidental sampling approach. Results showed that 87% respondents confirmed that the developed hijab has fulfilled the elements and principle of design. 93.% respondents stated that the product’s proportionality between the motifs and the hijab size was good. Moreover, 83% of them expressed that the hijab’s color was good, 76% of them stated that the hijab was in a good quality, 90% of them showed a satisfactory feeling regarding the textile used, 97% of them agreed that the hijab was in the current trend, and 98% of them were comfortable wearing it. Another interesting result was that 60% of the respondents stated the developed hijab’s price was ought to be more than IDR 100,000.
Keywords: hijab innovation, modern hijab, consumer-needs orientation, hijab-design development