Guguh Sujatmiko
Universitas Surabaya (UBAYA)
Fakultas Industri Kreatif, Raya Kalirungkut gedung PE.Lt.2 Surabaya guguh.sujatmiko@staff.ubaya.ac.id
ABSTRACT
Sliwar-Sliwer Suroboyo is a toys that has been made as a souvenir of Surabaya. As a newly created product, the toys requires promotion to introduce themselves. It is very important as a launching products on the market. The purpose of this study is to find out which media has the best providing information for Sliwar-Sliwer Suroboyo, also what kind of communication has easily accepted by the community. This research uses qualitative and quantitative methods. First of all, some media used to promote this product such as social media, as well as mass media in East Java such as newspapers and television. After all the community’s reaction to the product identified to know how far they know about the product. The results show that the television with educative talkshows is a good medium in providing product information.
KEYWORDS: Tourism, Souvenir, Promotion, Media, Communication, Toys.